About UPI Marketing

United Performance International Marketing, Incorporated (“UPI MARKETING") is a fully integrated sports licensing and marketing company founded in 1994. The original founder, Chief Executive Officer - Gene Smith is still involved in day-to-day operations throughout the company. UPI MARKETING prides itself of our numerous long-term licensing relationships with the NFL, NFLPA, NHL, NHLPA, MLB, NBA, CLC, NASCAR and MLS. Throughout the marketplace, UPI applies focus to building long-term relationships throughout the entire industry. Whether our programs are retail and/or promotionally driven, UPI MARKETING’s focus remains on providing the best products and services for the opportunity at hand thereby creating a Win/Win for every entity involved. In the past two decades, UPI MARKETING has specialized in aligning leading licensed properties with numerous consumer products throughout the hardware, home improvement, lock smith, pet care, personalization and trophy industries. Today, UPI MARKETING is also the leading NFL Licensee for Officially Licensed NFL Fantasy Football branded products for the marketplace including the Official Fantasy Football Draft Kit and Trophy of the NFL for the 60 million fantasy football fans across the country. UPI MARKETING’s newest coined phrase is: “Fantasy Is The New Reality.”Read their story