About Prod Bldg

PROD was founded in 2015, initially with only a small number of playful T-shirts circulating among founder Erica's friends. Due to their unique expression and creativity, these shirts unexpectedly gained a large following on social media, leading to PROD officially launching as a clothing brand in the market. PROD shapes a style of expression that is contradictory yet rational. Leather, studs, distressed elements are purposefully combined and paired with satin, lace, and plush elements to achieve a subtle sincerity and romance. We advocate for a true freedom of contemporary spirit that breaks all gender and label norms: you can be strong and gentle, quirky and elegant, dominant and submissive, whatever you are shaped by, whatever you want to express.Read their story