About Eric Heckstall

Founder & CEO of EDH SIGNATURE is Changing the Way Men Think About Grooming. His business acumen derives from being courageous when it comes to new and innovative ventures. Eric started cutting hair in his basement at the age of 13 and obtained his first job in a barbershop by the age of 15. He opened his first barbershop ‘Blvd Cuts’ in January 2005 and operated until March 2020 when he closed due to the COVID-19 pandemic. BLVD beard oil named after the barbershop is the first product released from his luxury men's grooming line. “I’m inspired by the things that I like so it’s not one thing. I like tailor made suits and a sharp haircut, I like nice shoes and great smelling fragrances. I like creating and ownership, so when you combine all of those things together, developing my own product line was natural progression.”Read their story