About Victoria & Co

In 2002, our greetings featured words visible in a butterfly silhouette visible through butterfly-die cut mulberry paper. These greeting cards were available for retail sale in select Houston-area outlets. For various reasons, the original line was placed on indefinite hiatus in 2007. Ten years later, in 2017, the original line was rebranded as Victoria & Co. Now in booklet form, our greetings include no-text pages onto which your personal notes can punctuate the sentiments of the original greeting. In 2020 the line expanded to include Grief Recovery (i.e., Sympathy) greetings, also known as the JLT Line. These greetings were created in memory and honor of my younger brother who passed away suddenly and unexpectedly. Unlike many greetings given during bereavement, these greetings are written for the bereaved or grieved to share their road to recovery with others. Victoria & Co. creates and publishes greeting booklets that celebrate and commemorate the human experience – from birth to life to love and beyond. The sentiments capture the authentic emotions and personal experiences of the owner and her family and friends. Each product includes one or more no-text pages onto which the buyer can punctuate the sentiments of the greeting with their own thoughts. The greetings are contemporary prose or poetry that encourage, inspire, and uplift using words that are interesting, appropriately concise, and cleverly every day. Read their story