About Vieve

Vieve is a woman-owned, luxury resort brand. Created by founder and fashion industry veteran, Genevieve Treacy, the brand aims to invoke a bohemian, free-spirited vibe by infusing the history-rich beauty of women-led artistry by the Wayuu people with fresh, natural yet stylish, bags and totes. Inspired by the immersive cultural movements during Geneveive's travel, Vieve is the result of Genevieve's experience in the fashion industry coupled with her deep admiration for the Wayuu women of the La Guajira Peninsula in Colombia. As a full life is an ever-evolving, multi-dimensional journey, so is the process of creating each Vieve product. By combining modern innovation with the time honored weaving techniques of the Wayuu artisans, these thoughtfully crafted products celebrate the bounty of life. Read their story