About 7East

With a great passion for fashion and fashion accessories, helping other people and making an impression, the mother and daughter duo Lena and Johanna Westerdahl created 7EAST (seveneast). Initially with a focus on becoming a well-established brand among Swedens clothing stores, but which now takes a large place also online and outside Sweden's borders. Much of the inspiration for the collections is found around the world, but also in Sweden, in nature, in town, together. The design process takes place in the small costal town Halmstad with the sea and nature close by. This is also where the head office, the heart of the brand, is located. THE NAME SEVEN comes from the number 7, a mystical number that refers to the constant transformation found, among other things, in the seventh wave or the body's seven chakras. EAST symbolizes the Far East, which fascinates and inspires with its culture and customs, the Eastern teachings are something that Johanna and Lena have as a common interest. Today, 7EAST is available at over 300 retailers in Sweden, Norway, Denmark and Switzerland. We are so proud of our journey and we are planning to move forward and continue to grow as a brand. For us, quality and good service are most important. Feel free to follow our journey on social media @seveneast. If you have any questions, you are most welcome to write to us at info@seveneast.se . Hugs, Lena and JohannaRead their story