About Forever England / Millie Mae

Forever England was founded in 1997 when we opened our first shop in the seaside town of Sidmouth in Devon. Our carefully selected range of individual home accessories, giftware and bedding was a huge success and it was not long before demand required more shops to be opened. Today we also have shops in Wells and Sherborne. All three locations have a loyal following and are always busy due to the unique and ever-changing products available and the hard work of our amazing and dedicated staff who work there. As the shops started to take off, we turned our eye to designing and developing products to meet our customer’s needs for traditional English style goods. Quilted bedspreads quickly became our signature Forever England product and we are proud to be known as the go-to company for having the finest quality and largest ranges in the UK. This was followed by the launch of fashion accessories under our Millie Mae brand and Hector for men. We now have hundreds of styles of hair accessories, plus summer and winter apparel for women and men. In conjunction with our beautiful shops, we exhibit at many shows around the country throughout the year where we get to meet our loyal customers and welcome new ones. We also supply many other companies with our products including small department stores, gift shops and garden centres. Forever England, Millie Mae and Hector products can now be found in stores across the UK and beyond!Read their story