About So Smooth Fresh by Jarez

So Smooth Fresh by Jarez is a premium lifestyle grooming brand inspired by music, creativity, and everyday confidence. Founded by smooth jazz recording artist and entrepreneur Jarez — former manager of the late Grammy Award–winning icon Coolio — the brand blends artistry, culture, and high-performance personal care into products that feel as good as they perform. Built on the idea that freshness is a feeling, not just a feature, So Smooth Fresh delivers clean, modern formulations designed for comfort, hydration, and long-lasting freshness. Each product is crafted to support an active, expressive lifestyle while maintaining a sleek, elevated aesthetic. Our debut product, Saxy Mint Lip Balm, sets the tone for a growing collection of premium grooming essentials created for all genders and all lifestyles. So Smooth Fresh by Jarez — Smooth. Fresh. Confident.Read their story