About MINERAL Organic Crafts

MINERAL Organic Crafts® is a registered trademark that manually produces ecological air fresheners, asserting itself in the “slow decor” and “passive diffusion” segments. The basis of the pieces is ceramic powder, to which a floral essence, mineral pigments, preserved natural flowers and sustainable packaging are added. The project emerged in 2020, as a result of the pause forced by the Covid-19 pandemic, by the hands of Cláudia Gomes, master in Communication Sciences with several years dedicated to communication consulting and event organization and, recently, recognized by CEARTE as a professional craftswoman, after obtaining the Artisan Charter and of the Artisanal Productive Unit Charter. She was joined by her husband, Paulo Santos, a master in Chemistry, with several years of experience in the industrial area. Initially the goal was to create souvenirs for small celebrations, but they quickly realized that they could extend the product range and create home/car diffusers and, more recently, equally scented floral arrangements and perfumable screens. In addition to air fresheners, MINERAL Organic Crafts® innovated by transporting its pieces to the universe of events, creating olfactory memory projects applied to celebrations, being a pioneer in the market (alongside what already happened when it innovated with new models and features in its diffusers). Read their story