About BLACKSOCKS

Men don't like shopping. Men are loyal to a product they like. Accordingly, you often want more of the same. But often the same thing is no longer there because new ones are constantly coming onto the market and tolerating the old one. In 1999, Samy Liechti set out to have socks - and later underwear & T-shirts - manufactured in Europe (Italy & Portugal) from first-class materials and to sell them directly via the Internet. It was exotic then, now standard. What has remained is the love for first-class materials that are processed into quality products in Europe under European working conditions and environmental standards. Back then, men's socks were black, hence the name. Today, BLACKSOCKS can also be colorful and delivers to men from over 100 countries - time and again.Read their story