About Good Thinking Foods

After losing his mother figuratively to Alzheimer’s Disease and then literally to heart disease, our founder, David Hattenbach, embarked on a personal journey to lower his own risk for these chronic conditions. His research led him to understand the powerful connection between nutrition and long-term health—specifically, the groundbreaking science behind the Mediterranean Diet and its sibling, the MIND Diet. One finding stood out: despite overwhelming evidence that fruits and vegetables are essential for preventing chronic diseases, 90% of adults don’t eat enough of them. This realization forever changed David’s approach to food and inspired him to create Good Thinking Foods—a simple, delicious way to help people eat more fruits and vegetables and get more of the antioxidants, vitamins, minerals, fiber, and healthy fats needed to support brain health, heart health, and long-term well-being.Read their story