About Truesday Specialty Coffee

Imagine if there was a coffee with a positive impact on people and nature. With TRUESDAY, we are starting: We are bringing the first coffee with True Price to the Market — both the value of coffee beans and the ecological and social costs in coffee cultivation are taken into account 100%. TRUESDAY is the first German coffee brand with true price and one of the first companies to put the true-price theory into practice. We want to raise awareness of this new way of doing business and set a holistic sustainability standard. Our goal is to establish coffees with a positive impact — a coffee that is free of hidden costs and that gives people and nature back more than was taken from them. Read their story