About FASHION LINE OF SCRIMMAGE, "FLoS"

Fashion Line of Scrimmage (FLoS)® was creatively designed with a meaningful purpose so that people around the world could make a simple connection between a fashion brand to “self.” The name was brainstormed by the inspiration and passion for the number one sport in the United States, known to many as American football. Fashion Line of Scrimmage is a play on the words “Fashion” and “Line of Scrimmage”. In the game of football, the line of scrimmage is the position where the play takes place and where the team faces its opponent. The fashion world is likened to the line of scrimmage where you face competition among leading fashion brands. FLoS' creative idea is to introduce a unique “play” to the fashion world firmly upholding its brand identity and slogan, "RuLing StAnds®."Read their story