About Justine Haines

I created Justine Haines to help women and girls feel confident and comfortable — even on their period. As a Montreal-based designer, I saw a huge gap in the market: period protection that actually looked good. So I built the world’s first fashion-forward periodwear line, blending style with discreet built-in protection. Every piece is designed to be worn commando, from swimwear to activewear to everyday undies, with sizes from XS to 4XL. Whether for a tween’s first period or a busy mom juggling it all, Justine Haines is here to support real bodies, real cycles, and real life. Made in Montreal with love, these products are game-changers — and retailers across North America are beginning to take notice.Read their story