About Klassy

For our founder Natalie, bras were always a battle. She hated feeling restricted, literally stuffing padding from old sports bras into her tops to avoid the discomfort of traditional bras. Like so many of us, she was tired of the pinching, squeezing, and outdated design of bras that just didn’t work for real bodies. And why? All for “support,” “lift,” and to be “appropriate.” But for who? From itty bitties to big boob committees, for anyone who feels crushed and unsupported, bras have been missing the mark. Everyone can relate to the relief of ditching your bra at the end of the day. But why do we have to suffer for the rest of it? Natalie and her highschool sweetheart Jacob knew there had to be a better way—where comfort didn’t compromise support, where you could feel shaped, supported and stylish without feeling caged. Because you should leave a mark. Your bra shouldn’t. Read their story