About KAMO

KAMO is a premium British childrenswear brand that is all about capturing the magic and humour of childhood environments. Our goal is to harness a child’s gaze with bright, cheerful depictions of the places that they and their parents know and love: a sports pitch, a bedroom floor strewn with toys, a playground, a ball pit. KAMO’s clothes are more than just images on fabric—they ask: what do children notice about the world around them? What stands out? They are celebrating a sense of place, which has become even more important than ever following global lockdowns and restrictions on travel. The brand is playful and fun, but above all a tribute to a time of life when we have the time and inclination to really see the world around us. It’s also a celebration of good old-fashioned adventure. The clothes are sustainably sourced and made from super soft, 100% Better Cotton Initiative cotton, and all of our packaging is recycled or recyclable. They are made to played in and handed down.Read their story