About CALAJOLIE

CALAJOLIE stands for lightness, elegance and everyday fashion that focuses on sustainability. Every piece of clothing in the world is resource-intensive. However, if we deliberately avoid using completely synthetic fabrics such as polyester in our pieces or plastic in our packaging, we contribute at least a little to the well-being of nature — and a lot of “a little” in the end makes a huge difference. It was important to us right from the start to design our designs in such a way that they can be worn with simple jewellery and elegant shoes in the office, in the evening in the favorite lounge bar and barefoot on the beach, and are always appropriate at all times. CALAJOLIE wraps female silhütten with extravagant basics in the magic of boundless beauty with a subtle dose of effortless coolness. We want every woman to feel très jolie. Our goal is to radiate joy of life and to show that even in difficult times - like these - it is possible to set up a complex project — because that's exactly what we've done. True to the motto “No Guts No Glory”, we made the idea of the fashion label CALAJOLIE real in the difficult year 2020 and now we have our first collection that we are very proud of. Read their story