About Pari

With a name derived from the Italian word meaning “equal” as a nod to the founder’s Italian heritage, Pari's premium, agave-sweetened, zero-proof canned beverages promise the same flavor, experience, and ritual as drinking alcohol without having to worry about the bad stuff. Our signature Modern Mule is reminiscent of a Moscow Mule formulated for a sweeter palate and with a short list of familiar ingredients. Our beverages raise the bar for a new generation of mindful drinkers: health conscious, social, and high-performing Gen Z and Millennial consumers who want to look and feel their best. What makes Pari a go-to zero-proof option? - Short list of Nonna-approved ingredients - Bold, zesty taste - Proprietary flavor - Agave-sweetened - Great as a mocktail or mixer - Supports consumers' wellness journeysRead their story