About Wild and Willy

We create embroidered travel patches and stickers inspired by the beauty, spirit, and landmarks of Canada’s most iconic destinations. Based in British Columbia, we’re a small, independent brand with a passion for adventure, storytelling, and design. Each patch is carefully crafted with detailed embroidery, and features both iron-on and hook-and-loop (velcro) backing, making them perfect for jackets, backpacks, vehicle headliners, or anywhere a memory belongs. What started as a creative side project has grown into a proudly Canadian business carried by local gift shops, visitor centres, and outfitters across the country. We’d love to be part of your shop’s story and help your customers take a little piece of their travels with them.Read their story