About gemi beauty

gemi was founded by Hau and Erin with a simple conviction: your hands deserve more. As two women balancing careers, motherhood, and daily life, they recognized how overlooked hand care was—even though our hands are the truest markers of time. Inspired by the Korean word for “joy” and “fun,” gemi brings the science and innovation of K-beauty—long reserved for the face—into hand care, transforming it into a true beauty ritual. With luxuriously layered scents and beautifully considered design, gemi is redefining what hand care can be. And gemi is just getting started. We look forward to sharing more as we expand into innovative hand care essentials, pioneering multi-step rituals that bring the beloved traditions of K-beauty to the hands. Every detail—from formula to fragrance to design—is carefully crafted by Hau and Erin to bring joy and beauty into the everyday.Read their story