About First Love

At First Love, we believe that hair care should be an everyday luxury—accessible, simple, and deeply nourishing. Born out of a shared passion for hair health and community, we created The Everything Oil to offer a product that is as versatile as it is effective. Our journey began with a vision: to create something that fits effortlessly into your daily routine while giving you the quality and care your hair deserves. Founded by Sharuka and Navina, we poured our hearts into developing The Everything Oil from scratch, using our own savings. We wanted to create a product that would nourish your hair, body, and face, without the overwhelming complexity of traditional beauty routines. Our goal was simple: to bring a touch of indulgence into everyday self-care, with ingredients you can trust and love. But First Love is more than just a product—it’s a celebration of identity, culture, and the memories we hold close. Through campaigns like Hair Holds Memories, Love Notes from First Love, and The Everyday with Everything, we shine a light on the real stories of our community—how hair, self-care, and rituals shape who we are. As we grow, our mission remains unchanged: to create sustainable, intentional products that make self-care simple, meaningful, and beautiful. At First Love, we’re more than just a brand—we’re a community that values confidence, heritage, and the small moments that make us feel our best.Read their story