About Hand Apparel

HAND is an emerging brand born in 2020, right in the middle of the pandemic. Founded by lifelong friends Agos and Loli, we design and produce every piece locally in Uruguay. Our name comes from "Have a Nice Day", because that’s what we aim to share — a positive message, good energy, and a close, genuine connection with our community. At the heart of HAND are three values: authenticity, fun, and functionality. We celebrate originality and individuality, encouraging everyone to express themselves freely through fashion. We’re committed to supporting local and sustainable production, respecting the environment, and contributing to our community. Our mission is to build a brand that inspires trust, empowerment, and authenticity, offering versatile, timeless pieces designed to adapt to every moment and lifestyle. In every design, we seek to blend elegance and practicality — creating garments that not only feel good but also feel like you.Read their story