About Selformer

Not Your Ordinary Pilates Studio Selformer is a Brooklyn-born Pilates and lifestyle brand built with grit, creativity, and a very clear point of view. What began as a boutique studio has grown into a bold, women-led brand rooted in strength, confidence, and community. Beyond the Reformer, Selformer designs statement grip socks and movement-ready clothing made to work hard and look good doing it. Equal parts functional and cheeky, our pieces are meant to be worn as a uniform, in the studio, on the street, and everywhere in between. With two studios in Greenpoint and Williamsburg, Selformer is more than a workout. It is a creative playground, a community hub, and proof that fitness does not have to look ordinary.Read their story