About Toothbrush Toys

Toothbrush Toys turns daily toothbrushing into a fun, story-driven routine for young kids. Designed as the first toothbrush after baby, our products help toddlers and preschoolers transition into independent brushing with confidence and excitement. Founded by Nicolette Warren, Toothbrush Toys was inspired by real-life brushing struggles and the belief that kids build better habits when brushing feels like play. Our high-quality character toothbrushes feature easy-grip handles for small hands, interchangeable heads for long-term use, and engaging stories kids love. We also offer 2-minute brushing timers with licensed characters kids know and love, designed to make brushing feel shorter while reinforcing dentist-recommended brushing time through music and lights. Trusted by pediatric dentists and parents, Toothbrush Toys blends toys, books, and oral care to reduce brushing resistance and encourage consistency. We proudly partner with America’s ToothFairy to help expand access to dental care products for children nationwide. Toothbrush Toys makes a thoughtful, non-candy gift for Valentine’s Day, Easter, spring birthdays, and early childhood milestones. ✔️ WBENC-Certified Women-Owned BusinessRead their story