About Joyella Design

Joyella Design is a bookish gift brand created by Sam, a UK-based dyslexic reader who believes stories should feel comforting, magical, and accessible to everyone. Designed with bookshops and gift stores in mind, Joyella Design offers whimsical enamel pins, keyrings, stationery, and blind date books that celebrate cosy reading rituals and gentle escapism. Each piece is inspired by quiet moments with books — from sleepy dragons and book-loving bats to playful literary phrases that readers instantly connect with. The brand centres around the idea of reading at your own pace, making Joyella Design especially popular with readers who value comfort, creativity, and emotional connection over trends or productivity. Joyella products are designed to be: Gift-ready Visually cohesive Appealing to readers and book lovers They sit particularly well in: Independent bookshops Gift boutiques Lifestyle and stationery stores Joyella Design has been stocked by brick-and-mortar retailers across the UK and continues to grow through thoughtful wholesale partnerships.Read their story