About Underworld Feast LLC

Underworld Feast: A Bold Journey in Flavor Crafted for the adventurous foodie and passionate home cook, Underworld Feast brings bold, all-natural salsas rooted in family tradition and creative experimentation. Our Mexican-American gourmet salsas invite you to Explore | Enjoy | Share with every bite. What began in our family kitchen grew into a full-fledged brand after friends and family couldn’t get enough. Officially launched in June 2022, our recipes are years in the making—perfected over countless shared meals, always with fresh, preservative-free ingredients. Our fiery name and branding are inspired by founder Lucía—nicknamed “Lucifer” at home for her spirited cooking style—and by Dante’s Divine Comedy. Each salsa represents a level of hell, creating a “Tour of Hell” through flavor and heat, from mild to infernal. We prioritize premium ingredients, sourced locally when possible, and commit to quality without compromise. Whether you're drawn to subtle flavor or crave serious heat, we have something for every palate. After launching online and in farmers markets, we quickly grew into regional stores including Kroger (66 stores), Meijer (11), Giant Eagle Market District (9), Jungle Jim’s, Weiland’s, and more. Underworld Feast offers more than salsa—it’s an unforgettable flavor experience.Read their story