About CACAO EXPERIENCE

In 2019, two brothers, one chocolatier and the other graphic designer illustrator, decided to meet to found Cacao Experience, the first chocolate factory exclusively “bean to bar”, in Strasbourg. Etienne is a chocolatier, he is at the origin of the Cacao Experience project, the idea of which came to him when he was still a teenager and bewitched by Jimi Hendrix's psychedelic rock (Are you experienced?). This hazy vision was then clarified by the various work experiences, in France and abroad, which were able to give him a broad and in-depth knowledge of the profession of chocolatier. Along the way, the young man's intuition has become an urgent necessity: to get chocolate out of the boredom and guilty mediocrity of the big industrialists. Romain is a graphic designer and illustrator, passionate about images, he discovers through chocolate, an abundant universe, rich in history, legends, travel, and politics. He invites his brother to join him in Strasbourg and convinces him to start together. Here are our two bearded men, quickly joined by Sara to support them, launched into an ambitious project, with an economy of means and in a DIY spirit: the bare necessities and a few bags of good cocoa in an apartment in Strasbourg. We believe in the fair remuneration of workers, everywhere in the world, as a guarantee of quality and as a means of emancipation through investment in the means of production. We believe in this virtuous circle.Read their story