About Violetta di Parma Jewels' Joy

The scent goes where the heart beats: a few drops on the wrists, neck and in the recess of the elbows, where the heat of the blood, flowing, revives its odorous notes. No one ever, more than Maria Luigia, daughter of the Emperor of Austria and wife of Napoleon, must have known this ancient suggestion: he fell so much in love with the violet of Parma that he asked solitaires monks of his Duchy to study how to transform his favorite flower into a perfume with a regal allure. A noble and ancient composition but also so fresh and modern, which reaches the present day, enclosing inside it a legendary essence: the fruit of the essential oil extracted from the leaves offers the fragrance a decisive aroma, while that of flowers, rich and sweet, adds that “powdery” effect of a freshness with a vegetable hint. The Violetta di Parma perfume, 100% Made in Italy, combines loyalty to tradition with a touch of youthful topical affairs, to stay where the motto teaches: on the hearts of women. Violetta extract, with a value close to that of gold, is in fact one of the most precious aromatic materials in existence where 1000 kg of flowers produce only 300 g of pure essence. Read their story