About LELIEAU

LELIEAU is a French CSR brand that reinvents the premium tote with a modular and circular concept. Each tote is highly customizable: customers can change the handles, mix styles, and renew their bag without buying a completely new one. The bases and handles can be purchased separately. The handles attach via an exclusive ultra-resistant clasp, inspired by the jewelry industry, providing a truly high-end and distinctive perception in-store. The bases and handles are produced in eco-responsible series (upcycling, recycled and bio-sourced materials). Variations in material and shade are embraced and become a strong educational tool, relayed by the brand on social networks, enhancing perceived value and customer engagement. A desirable, evolving, and easy-to-resell product that generates repeat purchases and fully aligns with responsible consumption and a long-term relationship with your customers.Read their story