Handbook for Hacks wholesale

About Handbook for Hacks

Handbook for Hacks is a practical guide to generating stronger advertising ideas. It breaks down how great campaigns actually work, helping creatives separate surface-level thoughts from real concepts that can become effective advertising. Inside, you’ll learn five proven methods for developing campaign ideas, understand the difference between ideas, concepts, and executions, and gain a clearer framework for evaluating creative work. Whether you’re staring at a blank page, building a campaign platform, or trying to push past predictable thinking, the book is designed to make the creative process more approachable and repeatable. Beyond the core methods, the book includes 13 creative principles, 39 pages of cheat sheets and thought starters, and 25 original illustrations by Maria Jesus Contreras—all built to help creatives think more clearly, generate more original work, and develop ideas with stronger strategic foundations. Written by creative directors Andrew Fatato and Dave Haller, who teach at Miami Ad School and have created campaigns for brands including Coca-Cola, American Express, Toyota, Samsung, Verizon, Smirnoff, and Showtime, Handbook for Hacks is part creative philosophy, part practical toolkit for anyone looking to make better advertising.Read their story