About De Loreta

Founded in 2019 in Peru by Guatemalan-born Ana Wakeham, is a Latin American ready-to-wear brand. It leverages fashion as a platform to showcase Latin identity, art, culture, and historical movements, and their influence on contemporary society. Through visual storytelling, De Loreta creates collections of dresses with bold, vibrant prints, handcrafted artisanal embellishments, and versatile, effortless silhouettes. These collections are presented through various capsule releases each year. The brand's designs are characterized by multicolored prints on classic silhouettes, easy-care dresses, and separates made from packable fabrics, catering to the contemporary, versatile woman seeking a glamorous and feminine look. De Loreta emphasizes practicality with pieces that transition seamlessly from board meetings to outdoor soirées and exotic travel destinations. Their hallmark shapes are flattering for different body types without being dowdy or basic. De Loreta's prints draw inspiration from Latin-American culture, featuring wild florals, dramatic geometrics, and animal patterns, complemented by embroidery and beading. The brand uses natural fibers like cotton and silk for grand evening ensembles and eco-friendly materials such as recycled polyester. Committed to sustainability, De Loreta promotes ethical practices by providing jobs to women and working mothers under fair trade conditions. The brand aspires to be recognized for its colorful, one-style-fits-all formula, inspireRead their story