About ROOROO

RooRoo is a brand dedicated to creating purposeful essentials for your everyday adventures. The RooRoo collection is full of thoughtfully imagined pieces to make life easier. Multi-purpose and fluid; they transform, shape-shift, adapt, expand and downsize to custom-fit every wearer’s lifestyle priorities. Just like you, RooRoo bags are never one-dimensional. We understand that life is constantly changing, and so are your needs. We all have different modes, moods, personalities and responsibilities we need to inhabit, sometimes all in the one day! RooRoo moves effortlessly with you, becoming an essential part of your daily life. Whether you're running errands, traveling, or simply enjoying a day out, RooRoo has you covered. Simple and androgynous with clean lines, RooRoo blends timeless, elevated fashion with purposeful function, so you’re always ready to handle life’s twists and turns in style. Read their story