About AURUM by Guðbjörg

Established in 1999, we are Iceland's leading jewelry brand and take pride in creating truly unique jewelry designs inspired by Icelandic nature, which have gained worldwide acclaim from such authorities as Condé Nast Traveler, Timeout, Vogue, and Town & Country. We are also highly regarded for our sustainable business practices. Each and every piece is expertly handcrafted in our Reykjavík workshop, using sterling silver and other precious metals and gems, procured exclusively from sustainable sources. Award – winning jewellery designer Guðbjörg Kristín Ingvarsdótir is the name behind our unique Icelandic jewellery. Her innovative jewellery designs are a combination of delicate individual elements inspired by her surroundings. Guðbjörg often seeks her inspiration from the Icelandic nature and spends time in the West fjords where the majestic and raw landscape has become a source of inspiration, enforcing the natural creativity she possesses. Aurum operates through core values which are reflected in the jewellery‘s design and quality. Each and every piece is expertly handcrafted from sterling silver in the company‘s integrated workshop in Reykjavík, Iceland. At Aurum, heritage meets modern day by combining traditional craftsmanship with modern, timeless design. Aurum stands for Ambition, Understanding, Responsibility, Unity and Mindfulness.Read their story