About 6Percent

As wine lovers, husband and wife, Russell and Gabi were frustrated at being restricted by high alcohol volumes of wine and generally unsatisfied with alcohol free wine alternatives. They set out to use well loved grapes and partnered with incredible producers in arguably the best wine regions in the world, Bordeaux to create a lighter alcohol wine. In partnership with Jason, a well respected AlcoBev marketeer who previously held senior roles at Diageo, Pernot Ricard and Suntory. He has expertly shaped the marketing and commercial strategy for 6Percent. Together they have set out to modernise the way we drink wine for a more balanced lifestyle.Read their story