About XUXA

As a female-owned brand focusing on female empowerment, I needed a name that fully embraced that energy. Xuxa is the perfect choice because not only does it mean 'queen', it also means 'XOXO' a light-hearted way of expressing affection and friendship. It's a timeless phrase that represents hugs and kisses, love and community. Xuxa jewellery doesn't just look good. Each style is designed to make you feel empowered, because every piece carries its own special meaning. From evil eyes and Hamsa hands to zodiac signs and natural stones - even down to the colour choices - I carefully choose every element to help you feel connected to your jewellery, because it makes wearing each piece so much more personal. I purposely design variations so you can find your favourite colours, symbols that resonate with you, and even the right size and length for your wardrobe.Read their story