About TatorJo

t TatorJo, we create apparel that celebrates the wild beauty and close-knit spirit of Idaho. Designed in-house by a busy Idaho mom raising her boys here, our tees, hoodies, and hats are made for real life—whether that’s chasing kids at the park, exploring mountain trails, or gathering with family. Every piece blends adventure, comfort, and style, with designs that speak to Idaho natives and newcomers alike. We proudly give back to local causes, including Idaho nonprofits that strengthen our community. From the smallest “Little Spud” tee to matching family sets, our collections help stores offer something that feels personal, local, and one-of-a-kind.Read their story