About HerDesignWorld

HerDesignWorld is a South Asian, female-owned and operated design studio founded in 2018 and based in London, UK by designer Shumi Perhiniak! My goal is to create vibrant greeting cards that promote diversity and positivity to make everyone feel seen and represented. My products are designed in-house and inspired by my love of bright colours, 90s pop culture and memories from my youth and travels. I use a variety of media, from traditional watercolours to digital illustrations. All of my products are printed and manufactured in England using FSC-certified high-quality recyclable cards.Read their story