About Minoti sp. z o.o.

Minoti is a global family-owned fashion brand founded in Manchester, UK in 1997, specializing in stylish and practical children’s apparel for ages 0 to 14. What began as a local British business has grown into one of the most popular kidswear brands in Europe – consistently ranked among the top-selling labels on Zalando and About You. Our reach extends far beyond Europe, as Minoti has also been warmly welcomed across the Middle East, where we have quickly gained recognition on leading platforms such as Namshi. At Minoti, we believe that children’s clothing should be fun, functional, and full of personality. Our expert designers – inspired by current trends, timeless classics, and global culture – create collections that let kids express themselves wherever they go. From playtime to school days to bedtime, Minoti offers looks for every occasion. We’re passionate about quality, comfort, and design. Each piece is crafted with soft fabrics, durable construction, and joyful colors that children love to wear – and parents love to buy. Trusted by millions of families worldwide, Minoti continues to grow as a go-to brand for stylish, affordable kidswear made for adventures both big and small – combining British heritage with a truly global presence.Read their story