About Minoti sp. z o.o.

Minoti is a global family-owned fashion brand founded in Manchester, UK in 1997, specializing in stylish and practical children’s apparel for ages 0 to 14. What started as a local British business has evolved into one of the leading kidswear brands in Europe – proudly featured as a top-selling label on Zalando and About You, with growing popularity across the Middle East and beyond. At Minoti, we believe that children’s clothing should be fun, functional, and full of personality. That’s why our expert designers – inspired by current trends, timeless classics, and global culture – create collections that let kids be themselves, wherever they go. Whether it's playtime, school days, or bedtime, Minoti has a look that fits every moment. We’re passionate about quality, comfort, and design. Each piece is crafted to handle real life – with soft fabrics, durable construction, and joyful colors that kids love to wear (and parents love to buy). 🌍 Trusted by millions of families around the world, Minoti continues to grow as a go-to brand for stylish, affordable kidswear that’s made for adventures big and small.Read their story