About Fredrick's of Hollywood

Introducing Frederick's of Hollywood Wholesale Line: A New Era of Glamour and Empowerment The future of lingerie is here, and it’s bold, inclusive, and empowering. For over 75 years, Frederick's of Hollywood has been a symbol of sex appeal, glamour, and sophistication in the world of intimate apparel. From introducing the bikini to the US market in 1947 to revolutionizing lingerie with first ever innovations like the push-up bra known as the “Rising Star” and the thong. Frederick's of Hollywood has always been at the forefront of the industry. Today, the iconic American brand is taking its legacy to new heights by introducing its wholesale line to retailers for the first time ever. Retailers will have the opportunity to offer their customers a collection that embodies the modern-day woman-empowered, inclusive, and unapologetically sexy. With a rich history of empowering women to express their sexuality and feel confident in their own skin, Frederick's of Hollywood continues to redefine what it means to be sexy in the modern era. The brand defies the status quo and embraces body diversity and inclusivity. It aims to create an empowering space that truly reflects the modern woman. In this exciting new chapter, Frederick's of Hollywood has a new Creative Director, Candice Cuoco. She plans to re-infuse the magic of Hollywood and fashion-fantasy back into the brand. Candice, known for her fierce style and ability to blend the beautifully dark and deeply romantic, hopes to bring Read their story