About Grissini shoes

Story of a Success More than two million six hundred thousand pairs sold in the United States in nearly 1,500 retail outlets: Chance® by Grissini® is already more than a commercial success, it's a phenomenon. This AIRGOFLEX® loafer with its chic design, unparalleled durability, and vibrant colors has captivated American fashionistas and is set to conquer Europe. At the origin of this wave is a woman: Paola Diament, 42 years old, who takes a magnificent revenge on fate. The daughter of a powerful Milanese industrialist, she grew up in a sexist environment where women's place was in the kitchen, preparing breadsticks. Deprived of the opportunity to study, married very young to a Florida cardiologist, and quickly a mother of three, she was forced to set aside her ambitions. The idea of making AIRGOFLEX® loafers came to her like a stroke of genius during the summer of 2008. When she founded Grissini - an ironic nod to her childhood - she was forty years old and just a housewife with no professional experience. Her flair, courage, and business acumen, undoubtedly inherited from her father, have allowed her to become the heroine of an incredible success story today. The phenomenal success of Paola Diament and Chance® by Grissini® is proof that one can live multiple lives in a single lifetime.Read their story