About ThereThen

Santa Cruz-based perfumer, Serena Rivera created ThereThen while quarantined at home during the Covid 19 crisis, reminiscing about the places she’s traveled and lived. She remembered their smells, and with that came a deep longing to revisit those places. She then began to explore the scents of her own backyard, and that is where she discovered the fragrance and beauty of California’s native flowers. Studying their scents and learning how to evoke them in perfume, Serena developed her first line, “Golden State,” with the intention of sharing California's native beauty. She hopes the scents inspire others to protect and preserve our natural environments.Read their story