About Bianco Profumo

Bianco Profumo, Chicago's premier Italian-American fragrance house, was founded by a father-and-son duo channeling the bold spirit of their Italian heritage into unisex scents that capture their smelltrack of 1990s city life. Drawing from the son's childhood memories of growing up in a vibrant Italian-American family, the duo blends premium Italian ingredients with contemporary flair, crafting evocative perfumes that honor cultural roots, family bonds, and the unapologetic energy of their shared legacy. To put it simply, Bianco Profumo is here to have fun.Read their story