About De IONESCU

De IONESCU was born from our love for hemp and out of devotion to the dreamers, the outsiders and the modern day hobos. Celebrating imperfection as the new aesthetic of beauty, and embracing the pioneering spirit, we are here to tackle fast fashion’s status quo, to honor the organic rebellion and to celebrate sustainability, thus inspiring a positive change to life on earth. As children of this Bytes & Silicon Age, we believe that our mission dwells in adapting the archaic values to the modern ambiance. Hence, we dream up to weave a new reality by reviving one of the most cherished, and perhaps blasphemous, legacies of our ancestors – the hemp plant. Fortunately, as it happens with seasons and life, in general, hemp actuality is cyclical. Moreover, in the light of today’s events: record carbon emissions, progressive global warming, accelerated burning of fossil fuels and hazardous deforestation, hemp re-vitalization becomes an impetuously necessary element for our planet’s future. Supporting the local artisans and working with responsible manufacturers – De IONESCU’s apparel being entirely handcrafted by Romanian cloths and hands –, our vision consists of developing ethically and harmoniously the whole value chain of hemp: from crop to shop. Invoking a bohemian, authentic and neo-ethnic style, we devote our artistry and delicacy to create timeless garments , for the eternally young hearts of those who still believe in the natural flawed beauty.Read their story