About Lasso

Lasso is a performance brand founded by biomedical engineer, Partha Unnava, who set out to create beautifully designed garments that use breakthrough biomedical technologies to improve how you move. Lasso Socks are ranked #1 by Men's Health and rated the "Best Overall Running Sock" by Greatist due to the benefits of Lasso's compression technology. You will see Lasso Socks on your favorite professional athlete, on busy moms and dads, and on young athletes around the country. With the perfect blend of comfort and technology, your feet will never feel better than they do in Lasso Socks, which is why 92% of our customers choose Lasso Socks side by side against any other brand.Read their story