About Floura & Co

Each Floura bar delivers 13 grams of Whole Fruit Fiber. We started with a wild idea: what if nature's overlooked parts hold the key to gut health? Turns out watermelon rinds, seed free apple cores, and other fresh produce trimmings are fiber goldmines. We crush these hidden heros into pure fiber power— creating the most concentrated, most diverse fiber bar on the market. And yes, it's really good. Floura is making fiber delicious and fun with the same iconic flavor design that inspired the flavors you love from Jeni's Splendid Ice Cream. Read their story