About Yuula

Yuula was created by me, Lily, I am a Midwife and a mum of 3. All 3 of my births have been perfect on paper, but in my mind, all very different. The way I coped, how they made me feel and how that knocked into my postpartum was so clear. After my third birth, the most incredible experience of my life, I started to have a really clear vision for how I had got there. Supporting friends and working with other women continued to prove how this recipe didn’t just work for me, it worked for others too. During my work as a midwife I had noticed that women are so keen to invest in material things for their baby, but not in their pregnancy. In fact they often didn’t really seem to even give it a thought, with a notion of it can’t be planned for. I had discovered first hand the differences you can make to your own experience and found it mind blowing that so many had no idea. Feeling out of control during your contractions is avoidable, that induction your terrified of- you don’t have to do it. So began creating the ultimate tools, the gift for someone you really care about, a treat that will actually make a huge impact on your journey. Now we are all about our viral Aura Orbs, as well as our other signature products and toolkits. We receive regular messages of incredible experiences bringing little ones earth side, having helped thousands of mothers and we can’t wait to reach even more.Read their story