About French William

Playful Pyjamas, born in Ibiza, hitchhiking around the world. In the summer of 2019, somewhere in Ibiza, the magic island of the Balearics, Frenchman Guillaume Laout decided it was time to translate his love of artisan print techniques into a luxury lifestyle brand that evoked the hippy ideal, but with an edge. The philosophy is to use sustainable fabrics and artisanal skills to make cosy funky pyjamas to wear anywhere and at any time, not just to bed. Why not live life in pyjamas? Social impact plays a great part of French William’s efforts as we strive to make as conscious and ethical products as we can. With a focus on craftsmanship, all of our garments are produced by artisans from vulnerable communities in India. The pyjamas’ style is naturally “oversized” to make for a comfy fit, designed for fun and not formality - easy to wear by day and comfortable enough to sleep in at night. They are the perfect wardrobe solution for any occasion, from dusk til dawn til dusk again.Read their story