About Acoustik Attak

"Music is a language that doesn't speak in particular words. It speaks in emotions, and if it's in the bones, it's in the bones." - Keith Richards Inspired in part by Led Zeppelin’s pick-playing multi-instrumentalist John Paul Jones, Connecticut and New York-based musicians Mark Labbe and Michael DePietro crafted their own variation of that band’s “The Lemon Song” — they simply made lemonade out of the deficiencies they found in standard flat picks by creating their new Acoustik Attak brand of revolutionary 3D guitar and bass “piks.” The patented series debuts with the “Attak” and “Ambush” models, each designed to achieve similar effects to electronic pedals or equalizers at a fraction of the cost. Unlike standard plectrums, Acoustik Attak Piks feature patented sets of ridges, bumps, diamonds and other designs on the top and bottom sides of their attack zone tips. These create multiple strikes on strings, enhanced harmonics, and new frequencies that were literally unheard of beforehand. “It’s a new path for sound enhancement and effect production,” says Chairman & CEO DePietro. “We are attempting to do this through scientific engineering with the given components and tools of guitars and basses, rather than adding electronics to modify and enhance their sound.” Read their story