About Carrement Belle

In June 1986, a small shop full of treasures opened its doors at 5 rue Auguste Pellet, in the centre of Nîmes: Carrément Belle. In addition to its fine selection of costume jewelry, you could also find bags, scarves, kits and other accessories where La Baigneuse, our emblem designed by the artist Frédéric Jammes, already revealed its generous curves. The idea of creating a perfume quickly became obvious: ultimate fashion accessory, it would also embody the olfactory identity of Carrément Belle... When Catherine and Frank embarked on this adventure, they could count on their overflowing ideas and perfect complementarity! For a long time, the perfumes were developed under Frank's impetus, but their son Maxime joined the adventure in 2010 and has never left it since. Today, the Carrément Belle story is being written by a small team of enthusiasts...Read their story